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Abstract:
The PVC market is no longer driven by regional
supply/demand and cost factors, but rather by
global supply/demand and cost factors. The shift
in the global balance of trade has resulted from:
- China’s increasingly
supplying its own PVC demand through domestic
production;
- Strong growth in
demand worldwide (5%/yr, 2007 to 2012), especially
in developing countries, which do not have sufficient
capacity to meet their needs;
- North America’s
regaining an advantaged cost position versus
other world regions (except for the Middle East).
Finally, PVC prices
have increased as a result of a fundamental shift
(increase) in raw-material costs. Even though
PVC pricing will be higher in the future, it will
remain a leading product in infrastructure building.
Presenter:
Brad Esckilsen, Formosa Plastics
Brad Esckilsen has a BS in chemical engineering
from the University of North Dakota and an MBA
from the University of Pittsburgh. With Union
Carbide for 18 years, he worked in research &
development, technology licensing, sales, marketing,
and business management. This included a wide
product range covering everything from commodity
to specialty chemicals.
Brad left Union Carbide in
1998 to work for several years at Akzo Nobel as
a business manager for PVC additives. He is currently
the marketing director for Formosa Plastics Vinyl
Division, working out of their headquarters in
Livingston, New Jersey USA.
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